OCM Launches First Fashion Collaboration with Fred Segal, NASCAR Racer Julia Landauer, and House of First

Amanda Terry and Shira Lazar wearing OnChainMonkey-themed racing jackets

The OnChainMonkey nation is one of the loudest and proudest around. They build Sandbox worlds to hang out in, kick it in their OCM-themed sneakers, get OCM tattoos – all while contributing to an amazing, supportive and supremely aligned community. Thanks to their passion and drive, we were able to connect with some amazing people to launch the latest OCM merch with Fred Segal and NASCAR driver Julia Landauer!

Julia Landauer in the OnChainMonkey x Fred Segal Jacket
Julia Landauer in the OnChainMonkey x Fred Segal Jacket and her OCM-branded racing car! 

About the Jacket 

Remember when we partnered with Julia Landauer a couple of months ago? She was the first NASCAR driver fully sponsored by Web3 brands and the only female racer in the October race in Miami. Her car sported OnChainMonkey decals, and we even landed some VIP passes for OCM holders to see it in person, which we auctioned for bananas. 

Mike Chavez, Nick Fontova, and Julia Landauer

Well, we’ve been hard at work with her, California clothing and accessories retail brand Fred Segal, the pioneering Web3 production studio House of First, and the collection Royal Society of Players, to bring to life an OCM lightweight bomber racing jacket. How awesome is that?   

Nick Fontova, Metaverse Team Landmark Ventures CMO

The jacket is custom-made and was sold in this online store. All OnChainMonkey holders could redeem an additional $50 discount at the checkout.

Mike Chavez proudly wearing the OnChainMonkey x Fred Segal jacket!
OnChainMonkey x Fred Segal jackets

To promote the launch and share the history of the partnership with Fred Segal, we hosted Twitter Spaces on March 6th. Don’t worry if you missed it – we’ve got you covered. Check the recording below!

OnChainMonkey Twitter Spaces with Julia Landauer
Metagood COO Amanda Terry, founder of What’s Trending and founding member of My BFF Shira Lazar and Global Head of Digital Design & Resident Web3r in Christie’s Jon Ross Le Haye 

Amanda also did a podcast with Kevin Wright of SubNation in the Fred Segal Store to share OnChainMonkey’s story – listen to it here!

What Else Is New?

There’s even more exclusive collectibles (IRL and digital) on the way for OCM holders. We recently inscribed the whole OnChainMonkey Genesis Collection on Bitcoin and therefore became the first 10k NFT PFP collection inscribed in a single inscription – you can read more about it in our recent blog

There’s more to come on this soon – to stay updated, follow us on Instagram and Twitter. Or, of course, you can get an OCM for yourself on OpenSea, Mintable, and Nifty Gateway. Our holders receive exclusive invites to IRL and online events, access to exclusive drops, and more.

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